Not your average model

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And we’re not talking about the Edsel, but of the nice lady who is willing to pose on the hood. She fronting an ad for an exposition about 125 years of Automotive Advertising and you do have to be in the advertising business to be brave enough to ask a 71 year old model to recommend your product. But we are positive that the creators of the exhibition -among them our own Hans Horwitz- know what they do. The exhibition lets us look at automobiles in a different way by telling the story in themes like ‘Style and Status’; ‘It's a man's world’ and ‘Queen of the road’. The exposition of 125 years of Automobile Advertising will be held from February 17 until April 15 in the Louwman Museum in The Hague. Highly recommended, but the website is in Dutch language only!

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