How to sell Porsches in Paris?

• 

Suppose you live in Paris in the late fifties and you try to make a living selling Porsches in Paris. Desperately you're trying to market the underpowered Zuffenhausen cars to a public that is aching for more. So what can you do? In an attempt to convince the small tareget audience of the qualities of your product you decide to borrow a little from Molsheim (Pur Sang) with your left hand, and a little from Maranello with your right hand (the prancing horse). And here you go:  a nice advertisement that explains in a creative way about the sporty rear engined, rear driven, tail twisting car. 

(advert from Horwitz Collection)

Kommentar abgeben...